Selected customer-acquisition execution across a 30-day mandate.

Customer acquisition from first target to signed customer.
We build and execute the complete customer-acquisition process — from understanding and improving the offer, through lead sourcing and direct contact, to advisory and closing.
Discuss customer acquisition↗Where customer acquisition starts to break down.
Most growth problems are not caused by a complete lack of market opportunity. They come from weak positioning, poor targeting, inconsistent outreach and a sales process that does not convert.
Weak positioning
A strong service can still underperform when the offer is unclear, generic or difficult to position.
Poor targeting
High lead volume creates little value when the companies and decision-makers are not the right fit.
Inconsistent outreach
Without consistent contact, follow-up and qualification, promising opportunities disappear before a real conversation begins.
Weak conversion
Meetings alone do not create revenue. Qualification, advisory and closing discipline determine whether opportunities become customers.
Our approach to customer acquisition.
We address the sales challenges above by improving the offer, sourcing the right companies, reaching decision-makers and actively supporting the process through closing.
Sharpen the offer.
We understand the service, target customer and commercial logic first — then improve the positioning where needed before outreach begins.
Build the market.
We identify relevant companies, decision-makers and contact data around the agreed target customer profile.
Create conversations.
We contact decision-makers directly, qualify interest and develop relevant opportunities through structured outreach and follow-up.
Convert opportunity into customer.
We advise through the commercial conversation, manage follow-up and support the opportunity through to a signed customer contract.
Selected outcomes.
Selected customer-acquisition outcomes across commercial mandates, measured by new customers won and speed of execution.
End-to-end new-customer acquisition across a 90-day period.
Commercial execution focused on generating signed new customers.
G&G Consulting GmbH · Oasis GmbH · Agentur 201720
We succeed when you win customers.
Our customer-acquisition mandates are commission-based. Our commercial interests are directly aligned with the new business we help create.
Commercial participation when new customers are successfully acquired.
Our compensation is tied to commercial outcomes.
Scope and commission terms are agreed for each individual mandate.
Industries we work with.
We work with companies across selected specialist and commercially important sectors.
Technology & IT
B2B technology companies, software providers and IT service businesses.
Finance
Financial services, advisory businesses and commercially focused finance companies.
Agencies
Marketing, recruiting, consulting and specialist service agencies.
Real Estate
Property, brokerage, development and real-estate service businesses.
We are consultants.
We advise first, then execute where it creates value.
Our standard model is end-to-end customer acquisition. But because we work as consultants, clients can also use only the parts of the commercial process they actually need.
We can manage the entire customer-acquisition process.
From understanding and sharpening the offer, through lead sourcing, direct contact and qualification, to advisory, follow-up and the signed customer contract.
Offer & positioning
We understand the offer, sharpen the positioning and define how it should be presented to the target market.
Lead sourcing
We identify relevant companies, decision-makers and contact data against the defined customer profile.
Contact generation
We execute direct outreach, follow-up and qualification to create relevant commercial conversations.
Closing support
We advise through the opportunity, manage follow-up and support the commercial process through to signed customer.
Need support winning new customers?
We can review your offer, target market and current sales process — then identify where we can create the most commercial value.
Two German bases.
Five active markets.
From Frankfurt am Main and Hamburg, we support clients across Germany, India, the United States, the United Kingdom and Australia.
Frankfurt am Main
Primary operating base and group headquarters.
Hamburg
Second German base supporting client delivery and growth.
Our management
team.
Leadership across strategy, operations, commercial development and global execution.
Onika Bhatia
Managing Director
Gauri Bhatia
Managing Director
Ishan Bhatia
Managing Partner
Robin Becker
Head of Global Sales
Poovarasu Natarajan
Senior Project Manager
Before we begin.
Key questions around scope, commercial execution and how a customer-acquisition mandate can be structured.
Do you work alongside internal sales teams?+
Yes. We can operate as additional commercial capacity, own a defined mandate or take responsibility for selected stages while working alongside the internal team.
Can we engage you for only part of the sales process?+
Yes. We can support individual modules such as offer positioning, lead sourcing, contact generation or closing support.
Do you also manage the full customer-acquisition process?+
Yes. We can manage the process from understanding and improving the offer through sourcing, direct contact, qualification, advisory and signed customer contract.
How do you charge?+
Customer-acquisition mandates are commission-based. Exact commercial terms are agreed before execution begins and depend on the individual mandate.
Which industries do you work with?+
Our current focus includes Technology & IT, Finance, Agencies and Real Estate.



